Frequently Asked Questions.

Promo is a creator marketing platform that connects brands with verified influencers through a structured, safe, and transparent workflow. Brands post campaign cards with clear deliverable requirements and budgets. Influencers browse, apply, get approved, and complete campaigns. Payments are protected by Promo's secure escrow system — meaning funds are held neutral until both parties confirm the work is done. The platform also provides real-time chat, digital agreements, dispute resolution, creator certifications, a leaderboard, AI assistance, and analytics.

Signing up, browsing campaigns, and setting up your profile are completely free for both brands and creators. Promo charges a transparent platform fee on successfully completed campaigns only — there are no monthly subscriptions, no upfront costs, and no charges on cancelled or disputed campaigns. The exact fee percentage is shown clearly before you confirm any payment action.

Promo is currently live and available in India. The platform is built to support regional and local creator ecosystems including nano and micro influencers working in regional languages and local markets. International expansion is planned for 2027. Campaigns are conducted in Indian Rupees (INR) during the current phase.

Yes. Promo is available on both Android and iOS. The app is optimised for both platforms with the same full feature set. Download links for Google Play and the Apple App Store will be available on the main homepage when the public release is live. A web version is also available for selected features via the browser.

Promo is built for two primary user types: Brands — businesses of any size (from D2C startups to established enterprises) that want to run influencer marketing campaigns without relying on agencies or manual coordination. And Creators / Influencers — content creators of any follower tier (nano, micro, macro, mega) who want to find paid brand collaborations, manage their work professionally, and build a verified public reputation. Both user types are equally first-class on the platform.

No. Promo welcomes creators of all sizes — including nano influencers with as few as 1,000 followers. Many brands specifically seek micro and nano creators because of their high engagement rates and authentic audience relationships. Promo's geo-discovery map also helps local creators find brands near them, where audience size matters less than local presence and relevance.

After signing up and completing business verification, tap "Create Campaign" from your brand dashboard. Fill out the campaign brief: title, content type required (Reel, Story, YouTube Short, etc.), content guidelines, hashtags, mention requirements, desired creator niche, audience demographics, application deadline, number of creator slots, and payout structure. The AI assistant can help you write a compelling brief from scratch if needed. Once published, the campaign card becomes visible to matching influencers immediately.

There are two ways. First, set your campaign's targeting criteria (niche, follower tier, location) and the platform will match and display relevant influencers who apply to your card. Second, use the proactive Influencer Discovery screen to search and filter the creator pool directly by niche, follower count, engagement rate, location, and certification tier — then reach out directly or invite them to apply to your campaign.

When reviewing an application, you see the influencer's full Promo Page: profile photo, bio, niche tags, linked social platforms (Instagram, YouTube, TikTok, X), follower count per platform, estimated engagement rate, past campaign credits, platform certifications (verified badge, top-rated badge, etc.), and their personalised pitch note written specifically for your campaign. You can also open a direct chat before approving to ask any questions.

Yes. You can approve multiple creators from the applications panel for a single campaign card. Each approved creator gets their own separate digital agreement and independent escrow slot. You control each creator's payments individually — approving and releasing them independently. This is ideal for brands running awareness campaigns with 5-50 creators simultaneously.

To create and fund campaigns, your brand account must complete business verification by submitting your GST registration, company incorporation certificate, or trade licence. You must also enable two-factor authentication (2FA). Both steps protect the platform's integrity and ensure all parties are dealing with legitimate, accountable businesses. The verification review typically completes within 24 hours.

Promo's automated URL verification records post metrics at the time of submission. If a creator deletes a post after it has been verified and payment released, this constitutes a breach of the agreement terms. You can raise a dispute, and our team will review the evidence. To protect against this, ensure your agreement specifies a post retention period (e.g. content must remain live for a minimum of 30 days).

Yes. When a creator submits a draft preview via the in-app chat or milestone tracker, you can review it and send written revision notes before it goes live. The number of revision rounds should be specified in the campaign brief and agreement upfront. Unlimited revision requests beyond the agreed rounds may not be enforceable — set clear revision expectations in your brief from the start.

Apply by tapping the Apply button on a campaign card. Your full Promo Page profile is automatically sent to the brand. Add a personalised pitch note explaining why you are the right fit for this specific campaign. Brands who like your profile will approve you. To increase your approval rate: complete your profile fully, get verified, add your engagement metrics, and write specific, thoughtful pitch notes rather than generic ones.

Your Promo Page is your public creator profile and digital media kit — accessible via your unique URL (/@yourhandle). It shows brands your bio, niche, platform links, follower counts, engagement rate, certifications, and past campaign credits. Set it up during the onboarding flow after signup. Keep it updated with your latest stats and a compelling bio. A complete, well-written Promo Page dramatically improves your campaign approval rate.

Your leaderboard rank is calculated based on: total campaigns completed, average brand rating received, total earnings, consistency of delivery (on-time submissions), and certifications earned. Focus on delivering quality work on time, earning positive brand ratings, completing multiple campaigns, and earning certifications through the milestones program. Top-ranked creators appear first in brand discovery searches and receive priority visibility.

Promo issues multiple certifications based on milestones: Identity Verified (blue badge, after ID submission), First Campaign Completed, Top-Rated Creator (after receiving consistently high brand ratings), Rising Star (after rapid growth in campaigns), Consistent Deliverer (after maintaining on-time submission record), and more. Each certification shows publicly on your Promo Page and contributes to your leaderboard ranking score.

Yes. You can apply to as many active campaigns as you want simultaneously. However, be mindful of your own capacity — if you get approved for multiple campaigns at the same time, you will be expected to deliver all of them on time. Failing to deliver hurts your rating, ranking, and certification eligibility. Only apply to campaigns you can realistically complete within their deadlines.

Once escrow is released to your Promo wallet, open the wallet screen and tap "Withdraw." You can withdraw to a linked bank account (via NEFT/IMPS) or a UPI ID. Add your bank details or UPI ID in the payment settings before withdrawing. Withdrawals typically settle in 2–4 business days depending on your bank.

Contact the brand through the in-app chat immediately and explain the situation. If both parties agree, the campaign can be mutually cancelled and escrow returned to the brand with no penalty. If you cancel unilaterally without valid reason after signing the agreement and escrow is funded, it may result in a breach-of-agreement mark on your profile and potentially affect your leaderboard ranking and certification status. Always communicate proactively.

Promo supports all major content niches: Fashion, Beauty, Tech, Gaming, Finance, Food, Travel, Fitness, Lifestyle, Parenting, Education, Music, Entertainment, Automotive, and more. Supported content types include: Instagram Reels, Instagram Stories, Instagram Posts, YouTube Shorts, YouTube Videos, TikTok Videos, X (Twitter) Threads, Blog Posts, LinkedIn Posts, and custom deliverable formats defined by the brand.

Escrow is a system where a neutral party holds funds until agreed conditions are met. On Promo, when a brand and creator sign an agreement, the brand deposits the campaign payment into Promo's secure escrow. These funds are locked — neither party can access them — until the creator completes the deliverable and the brand approves it. Then payment is released instantly. This protects both sides: brands don't pay for undelivered work, and creators are guaranteed payment for completed work. Read the full Escrow Guide →

Brands can fund escrow using credit/debit cards, net banking, or UPI. All payments are processed securely through Promo's licensed payment processing partner. Corporate cards, business bank accounts, and personal payment methods are all accepted for funding campaign escrows.

When the brand releases escrow, funds appear in your Promo wallet instantly. When you initiate a bank withdrawal from your wallet, it typically settles within 2–4 business days depending on your bank's processing time. UPI withdrawals may settle faster. Withdrawals are processed on business days only — weekends and public holidays may add 1 day to processing time.

There is no maximum payout limit. A minimum campaign value applies — currently ₹500 per collaboration — to ensure the economics of escrow processing are viable. There is also a minimum withdrawal amount from your Promo wallet. These limits are shown in the app at the relevant step. For enterprise campaigns with very large budgets, contact our team for tailored arrangements.

TDS (Tax Deducted at Source) may apply on creator earnings as per applicable Indian tax laws (Section 194C or 194H depending on the nature of services). Promo will generate applicable TDS certificates for creators. Brands may also have their own TDS obligations. We recommend consulting a tax professional for your specific situation. Platform fee invoices are issued by Promo Technologies Pvt Ltd.

No. Once a brand taps "Release Payment" and funds are transferred to the creator's wallet, the transaction is final. Promo's escrow is designed to protect creators from non-payment — if you release the payment, it means you approved the work. If a creator delivers and you are not satisfied purely on subjective grounds (not factual brief violations), that is not grounds for a refund.

All users must complete identity verification before accessing key features. Creators submit government-issued IDs and confirm linked social handles are genuinely theirs. Brands submit business credentials. Accounts that fail verification remain in a limited state. Additionally, mandatory two-factor authentication ensures account access is protected. Suspicious accounts flagged by the community are reviewed within 24 hours and may be suspended or banned.

Block the user immediately using the Block option on their profile. Then report the harassment using the Report button — submit the relevant chat screenshots or profile details. Our moderation team reviews all reports within 24 hours. Severe cases of harassment, threats, or abuse result in permanent account bans. We take all safety reports seriously and act decisively.

Yes. Promo stores all user data in encrypted databases hosted on enterprise-grade cloud infrastructure. Personal information is never sold to third parties. You can control exactly what is visible on your public profile through the privacy settings. You can also request full data deletion at any time via the Account Deletion page. Read the full Privacy Policy for complete details.

Misrepresenting follower counts or engagement metrics to deceive brands is a serious violation of Promo's Terms of Service. If a brand reports that a creator's actual metrics are materially different from stated figures, we investigate the claim. Creators found to have artificially inflated metrics or purchased fake followers face immediate account suspension and potential permanent ban.

You can request account deletion via the Account Deletion page. Accounts with pending escrow funds or active agreements cannot be deleted until all obligations are settled. Once submitted, account data is permanently deleted within 30 days in compliance with data protection regulations. This action is irreversible — all campaign history, wallet balance, and profile data will be permanently removed.

Promo uses TOTP (Time-based One-Time Password) 2FA. During setup, you scan a QR code in the Security Settings using an authenticator app (Google Authenticator, Authy, or Microsoft Authenticator). The app generates a new 6-digit code every 30 seconds. Every time you log in, you enter this code as a second layer of verification beyond your password. This means even if someone gets your password, they cannot access your account without your phone.

Contact Promo Support immediately via the in-app Support screen or by emailing support. Account recovery without 2FA requires identity verification through an alternative method — this is intentionally strict to protect your account from social engineering attacks. To prevent this situation, save your 2FA backup codes (shown during setup) in a secure location.

Yes, Promo supports offline mode. You can browse your active campaigns, saved cards, existing messages, and profile data without an internet connection. The app uses local caching for seamless continuity. Any actions taken offline (like drafting messages) are queued and synced automatically when your connection is restored. Payment and escrow operations require an active internet connection.

Visit our Beta Program page to submit a bug report using the Bug Report form, or to suggest a new feature using the Idea Submission form. Each submission generates a unique tracking token so you can reference it later. Our engineering team reviews every report, and critical bugs are triaged immediately. Top feature suggestions with community upvotes are incorporated into our public roadmap.

Yes. Promo has an API key system accessible from the Settings panel for brands. This allows brands to integrate their own CRM, analytics tools, or automation workflows with Promo's platform via REST API. Promo also supports MCP (Model Context Protocol) integrations for AI-powered workflow automation. API documentation is available to verified brand accounts in the Developer Settings section.