A clear, step-by-step walkthrough for both brands and creators — from the moment you sign up to the moment payment clears.
Everything from account setup to releasing the final payment — 8 clear steps.
Download the Promo app and sign up as a Brand. Enter your company name, industry, and contact details. You will receive a verification email — click the link to activate your account. Your brand account starts in a free onboarding state with full access to the campaign builder.
To unlock campaign creation, complete your business verification by submitting your company registration document or GST certificate. This step confirms you are a legitimate business entity and unlocks the full platform — including escrow funding and influencer discovery. The review takes up to 24 hours.
Promo requires all accounts to enable 2FA before accessing campaigns or payments. Download Google Authenticator or Authy, scan the QR code shown in your security settings, and enter the 6-digit code to confirm. From this point, every login session requires your 2FA code — keeping your account and budget fully protected.
Tap "Create Campaign" from your dashboard. Fill out the campaign brief: title, deliverable type (Reel, Story, YouTube Short, Blog post), content guidelines, hashtags, mention requirements, desired audience demographics, application deadline, and payout structure. The AI assistant can help you write a compelling brief if you need a starting point.
Once your campaign card is live, influencers matching your criteria will apply. You receive a push notification for each application. Open the Applications screen to see each applicant's full Promo Page: follower count, engagement rate, niche, past campaigns, certifications, and their personalised pitch note. Shortlist, approve, or reject with a single tap.
After approving an influencer, Promo generates a digital collaboration agreement covering deliverables, timeline, usage rights, and payment terms. Both parties review and sign in-app. Once signed, you fund the agreed campaign amount into Promo's secure escrow wallet. The creator can see that funds are locked — building trust before any work begins. Escrow guide →
The influencer will submit their content draft via the chat or the milestone tracker screen. Review the draft — if it meets the brief, approve it. If changes are needed, send revision notes. Once the content goes live on their social platform, Promo's system verifies the post URL and metrics. You can then move to the final step.
Once you are satisfied with the deliverable and confirmed it is live, tap "Release Payment" on the milestone tracker. The escrow funds are instantly transferred to the influencer's Promo wallet. The campaign is marked complete, and both parties can leave ratings. Your analytics dashboard updates with the campaign's final performance metrics.
From your first signup to receiving your first brand payment — here is everything step by step.
Download Promo and sign up as a Creator. Enter your name, email, and choose your primary content niche (fashion, tech, food, travel, fitness, gaming, lifestyle, or other). Set a username — this becomes your public Promo Page URL (/@yourusername) that you can share in your bio.
After signup, the onboarding flow guides you through setting up your Promo Page — add a profile photo, write a compelling bio, link your Instagram/YouTube/TikTok accounts, and specify your follower counts and average engagement rate. The more complete your profile, the better your application success rate. Brands assess your Promo Page before approving applications.
Complete identity verification to earn your verified badge and unlock higher-paying campaign tiers. Submit a government-issued ID (Aadhaar, passport, or driving licence) and confirm your linked social handles are genuinely yours. Verified creators appear higher in brand search results and earn the blue verification badge on their Promo Page.
Browse the campaign discovery feed filtered by your niche, location, and desired payout range. Use the geo-map to find brands near you. When you find a campaign that fits, read the full brief — deliverables, timeline, payment, and brand details — then apply with one tap. Add a personalised note to explain why you are the right fit.
You receive a push notification when a brand approves your application. Open the app to find a digital collaboration agreement ready for your signature. Review the deliverable specifications, timeline, usage rights, and payment terms carefully. Sign in-app — once both parties sign, the agreement is locked and binding.
Before you start creating content, confirm via the payment tracker that the brand has funded escrow. You will see a green "Escrow Funded" status on the campaign. This guarantees your payment is already set aside and protected — you can now proceed with confidence knowing you will be paid once you deliver.
Produce the agreed content following the brief. Before publishing, you may share a draft preview via the in-app chat for brand feedback. Incorporate any revision notes. Then publish the content on your social platform and submit the live post URL through the milestone tracker. Promo automatically verifies the post is live and matches deliverable requirements.
Once the brand reviews and approves your deliverable, they release the escrow. The funds are instantly credited to your Promo wallet. Transfer to your linked bank account or UPI with one tap — settlements process within 2–4 business days depending on your bank. The campaign is marked complete, and your stats update on the leaderboard.
Promo's platform flow in a single overview
| Step | Brands do | Creators do |
|---|---|---|
| Signup | Create brand account, verify business credentials | Create creator account, set up Promo Page |
| Security | Enable 2FA, complete KYB verification | Enable 2FA, submit ID for verification badge |
| Campaign | Create campaign card with brief and budget | Browse cards, apply with profile + pitch note |
| Agreement | Review applicants, approve, countersign | Sign digital agreement, wait for escrow |
| Payment | Fund escrow wallet with campaign budget | Confirm escrow funded, begin creating |
| Delivery | Review draft, request revisions if needed | Produce content, submit live URL |
| Release | Approve deliverable, release escrow | Receive payment to Promo wallet |
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